Ticket in hand
The supporter buys through the Ticketing Partner. Attendance is already known. Diigr does not replace ticketing. It continues the relationship.
Most clubs lose their supporters the moment the final whistle goes. Diigr is built for the six days in between.
Give them a reason to come back.
Not another collectible drop. A weekly habit. A room only attended fans can enter, and a story that keeps growing after every match.
Matchday is loud. The week after is quiet.
Fans leave the ground full of feeling, then disappear into a feed that has nothing to do with your club. By midweek, the moment is gone. By the next fixture, you are starting from zero again.
Ticketing partners see the same pattern. Attendance is proven for one night. The relationship after that sits unused. That gap is where loyalty should be built.
The feeling fades
No shared place to keep celebrations, interviews, or the night they will talk about for years.
Young fans drift
Under-16s fall out of the habit between seasons. The club loses tomorrow’s season-ticket holders.
Value stays locked
Sponsors and community stories have nowhere natural to live between fixtures.
The Tag is not the product.
The Tag is only the key. What matters is the room it opens: LOCKR ROOM. A private place for supporters who were there, filled with the stories that make them come back next week.
For music, the same idea becomes GREEN ROOM: an exclusive track or moment that only exists inside the app. One engine. Two brands.
Dressing room
The celebration they could not see from the stands.
Manager voice
The interview while the result still feels real.
Player reactions
First words after a derby, a promotion, a cup night.
Training ground
Midweek access that pulls them back before Saturday.
Academy & community
The next generation and the neighbourhood in one place.
Rewards & reveals
Sponsor moments, competitions, announcements worth opening.
One night. A whole week of belonging.
Scroll to move through the journey. From the Ticketing Partner ticket to LOCKR ROOM, the experience should feel effortless.
01 / 08Ticket in hand
Through the turnstile
They arrive at the ground. Phone in pocket. No new ritual to learn, no friction at the gate.
A quiet nudge
A push lands at the right moment: your Matchday Tag is ready. Collect it before kick-off, or at half-time, or when it suits them.
The Tag is collected
One tap. Proof they were there. For Under-16s it is free. For adults it feels like supporting the club, not buying plastic.
Ninety minutes
They watch the match. Diigr stays out of the way. The product is not competing with the pitch.
Final whistle
The ground empties. LOCKR ROOM unlocks. Dressing room, manager, players, the night that just happened.
The week in between
Fresh drops through the week: training, academy, community, rewards. A reason to open the club again on Tuesday.
Next Matchday Tag
The habit forms. Attend. Collect. Return. Season after season, a permanent digital history of being there.
Build the next generation before you monetise them.
Every Under-16 gets Matchday Tags free. They leave with digital memories of nights they will never forget, and a habit of showing up. The club is investing in lifelong supporters, not selling to children.
A collection that grows with every match they attend
A reason to ask parents for the next home game
A path from academy day-out to adult season ticket
Adults should feel like they are funding the club.
When an adult collects a Matchday Tag, the story is not “buy a digital item.” It is academy football, community projects, grassroots, and club investment. Attendance first. Spending second. Rewards that celebrate showing up.
| Attend | Earn |
|---|---|
| Five matches | Prize draw |
| Ten matches | Signed shirt |
| Fifteen matches | Meet the players |
| Twenty matches | VIP experience |
| Full season | Collector reward |
What the club actually gets.
Start with outcomes. Revenue follows when the habit is real.
- Supporters stay warm between fixtures
- Season-ticket holders get something only they can unlock
- Youth engagement with a clear free path
- New inventory for sponsors inside LOCKR ROOM
- Insight into who actually attends and returns
- Community stories told by the club, not by algorithms
Ticketing Partner sells the seat. Diigr keeps the relationship.
Two organisations. One supporter journey. Ticketing Partner remains the sales channel clubs already trust. Diigr adds what happens after the ticket is scanned: Matchday Tags, LOCKR ROOM, and a weekly habit that makes the next fixture feel inevitable.
What Diigr has done
Live product
Diigr is in the App Store with real users, real payments, and exclusive content unlocks already working.
First live pilot run
We have run one live music pilot end to end. It taught us what matters in a real venue. The next pilots are where we harden the loop with partners.
Football path ready
Sports architecture, collections, and club content models are built. The next step is matchday with the right club and ticketing partner.
What we build together
Ticket becomes the key
A Ticketing Partner ticket holder is eligible for that fixture’s Matchday Tag. No second queue. No competing checkout.
Attendance unlocks LOCKR ROOM
After the whistle, supporters enter dressing-room moments, interviews, training, academy, and community stories.
The week stays warm
Push, weekly drops, and attendance rewards give fans a reason to return long before the next sale.
Commercial model as a progression
Engagement first. Revenue as the by-product. For a ticketing partner, the upside is a stickier post-purchase product without rebuilding the club’s sales stack.
Today
Platform + in-app
Club or partner licence, seasonal or matchday-based. Premium Tags and collections shared with clubs. Can sit alongside, or eventually inside, a Ticketing Partner bundle.
Next
LOCKR ROOM inventory
New digital surface for sponsors and partners between fixtures. Advertising value can primarily benefit the club.
Future
Network scale
Brand campaigns across collections and seasons. Later, cross-club collecting and trading once the network has density.
The collaboration is simple: Ticketing Partner owns the transaction that gets them in. Diigr owns the experience that brings them back.
Every derby. Every promotion. Every cup run. Kept.
Imagine every supporter carrying a living history of the matches they attended. That is the ambition. Club growth first. Technology in service of the habit.